In the 2000s, Nigerian gospel music enjoyed mainstream success that had gospel artists like Keffi, Infinity, and Midnight Crew rubbing shoulders with their pop counterparts.
By leveraging streaming platforms, social media, and international collaborations Nigerian pop music quickly soared to international success with gospel music unable to catch up.
Today, a new generation of artists like Mercy Chinwo,Ada Ehi, Eben, AnEndlessOcean, and TY Bello are embracing the digital age to offer a modern take on gospel music in a bid to inspire its mainstream resurgence.
Spotify is one of the streaming platforms dedicated to spotlighting gospel music thereby helping stars likeMercy Chinwo break geographical and commercial barriers.
Mercy Chinwo’s unique blend of indigenous music and contemporary gospel elements has created a brand of gospel music that continues to captivate listeners across the world.
As one of the most famous gospel artists in Africa, Mercy Chinwo’s music is inspiring a commercial resurgence of gospel by leveraging global amplification of streaming platforms and social media.
Some of her hit singles like Excess Love, Chinedum, Na You Dey Reign, and Obinasom have accumulated millions of streams on Spotify.
According to data provided by Spotify, there are over 800,000 user-generated playlists featuring Mercy Chinwo’s music. This is a proof of her commerciality and impact in the African music scene.
