In a unique and captivating event, Google connected culture, lifestyle, and expression by showcasing Nigeria’s top searches for 2024 through the medium of fashion. The event, hosted by renowned designer and fashion icon Mai Atafo, featured celebrated stylist Tosin Ogundadegbe, also known as The Style Infidel.
According to Taiwo Kola-Ogunlade, Google’s West Africa Communications Manager, “Fashion was the perfect medium to showcase Nigeria’s bold, expressive, and colourful culture. By partnering with The Style Infidel, Ethnik Africa, and other designers, we transformed search trends into wearable art that tells a story.”
The event featured notable designers, including Ethnik Africa, Gbemisoke Shoes, Nack Apparel, Kings & Consort, and RebelByGracie, who showcased their creative styles and interpretations of the year’s top searches. Each collection reflected a specific category from the Year in Search list, translating trends into captivating runway pieces.
For instance, the ‘Legacy’ collection, featuring elegant black ensembles, paid tribute to prominent figures who passed away in 2024, aligning with the “Loss” category on the search list.
Fast-rising music star Taves performed at the event, which was attended by prominent figures in the entertainment and fashion industries, including model and fitness expert Okusaga Adeoluwa (Saga), actor and singer Elozonam, award-winning actor and comedian Layi Wasabi, and actor, entrepreneur, and influencer Tomike Adeoye.
