The latest Ranking has been Unveiled by Top 50 Brands in Nigeria, a renowned Brand and Marketing Firm, through its Comprehensive 2023 Top Brands Perception Assessment.
According to the Rating Agency, Dangote achieved an Impressive aggregate Score of 86.2 on the Brand Strength Measurement (BSM) Index, further Solidifying its leading Position.
This Score signifies the Vrand’s Consistent Excellence.
“Securing a close second place is MTN, with a BSM Index score of 85.
The third and fourth Positions this year are claimed by Airtel Nigeria and Globacom, with BSM index scores of 77.9 and 77 respectively.
Remarkably, this reaffirms the Dominance of Telecom Brands, with three of the top four Hailing from this Sector.
Also included among the Top 10 brands are Access Bank, Zenith Bank, Coca-Cola, GTCO, and First Bank.
“Globacom emerged as the most recognizable Brand based on the Results of a Top of Mind (TOM) survey, where respondents listed 10 Brands that readily came to their Minds or were easily recalled.
“Respondents for this year’s Survey included Chief Marketing Officers and Heads of Corporate Communications from major Companies across the Nation.
“In Unveiling the Ratings, Top 50 Brands Nigeria stated: ‘This annual assessment of top Brands offers a Qualitative, Non-Financial Valuation of the Worth of Leading Corporate Brands in the Country.
It measures Consumers’ perceptions of Brands and their Influence on overall Brand Potency, utilizing the Brand Strength Measurement (BSM) index—a framework devised to evaluate a Brand’s Capacity to fulfill its Promises from the Consumer’s Perspective.'”
